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Ford / 2023

Global Product Launch

Production Engineering
Global Product Launch

Overview

A four-continent simultaneous broadcast with synchronized on-site reveals, delivered to 2.3 million live viewers.

Challenge

Four venues, four time zones, one moment. Every reveal had to land simultaneously on-site and on-stream, with no venue able to see another's feed before air.

Solution

We engineered a distributed cueing architecture with a single authoritative master clock, per-venue redundant encode/transport chains, and a rehearsal pipeline that validated the full chain end-to-end before show day.

Results

  • Synchronized reveals across 4 continents
  • 2.3M live viewers served without a stream interruption
  • All venues cued from one authoritative master clock

Technical Specs

4 continents

Venues

2.3M

Live Audience

1

Master Clock

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